The musical group, OK Go, has been making… interesting music video since they first made their musical debut on YouTube back in 2009 with their hit song, Here It Goes Again. This time their back at it, but this time with the help of Chevy’s new car, the Sonic. You might have actually seen a clip of their new music video if you were watching the Super Bowl yesterday. Their video was featured during the Chevy Sonic commercial that had montage of a car kick flipping and bungee jumping.
The new video for Needing/Getting features “over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see http://www.LetsDoThis.com and http://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars and amps.” – YouTube
Very cool… Check out OK Go – Needing/Getting – official video below:
BoingBoing- Video: OK Go’s “Needing/Getting”
EW – OK Go drive dangerously for ‘Needing/Getting’ Super Bowl video: Watch it here
SocalTech – OK Go Super Bowl Video Illustrates Collision Between Content, Technology